“Faith Not Fear” is a book about a man’s journey to the other side.

We were asked to help promote the book before its launch so we wanted to see which type of promotion got the highest reach.

1. Text Post

First we posted a snippet from the book as a regular text post to the facebook page with no paid advertising… We reached 334 people.

2. Promoted Text Post

Next we posted another plain text post but this time we “boosted” it with $5 to people who liked the page and friends of people who liked the page… We reached a total of 749 people.

3. Promoted Video Post

Then we posted a video of the author describing part of his experience and spent $5 promoting the post to followers and friends of followers… we reached 2,912 people.

By posting a video instead of just txt and spending $5 on advertising we were able to increase our reach by 871%.