1. Increased Product Sales

With this ad we were promoting J. Lohr wine at Bee's Marketplace. The campaign lasted 25 days. During that time we increased the sales of J.Lohr wine by 348%.

After the campaign ended sales never fell back to their pre-campaign levels. Instead we maintained a 90% increase in sales of J. Lohr wines over the following year.

Seeing this kind of long term increase in sales for a product we promote is not unusual.

Increased Department Sales

More impressive than the increase in J. Lohr sales was the overall sales increase for the wine department.

During the campaign we saw an 80% growth in daily movement rates across the entire department.

A full year after the campaign ended we've maintained a 52% increase in wine sales.

Great Return on Ad Spend

We estimate this campaign increase wine sales by $12,107 dollars within 1 year of the campaign.

If the campaign cost $500 that would be a 2,422% Return On Ad Spend.

To calculate return on ad spend we counted the total increase in J. Lohr sales during & after the campaign plus the increased sales for other wine brands during the campaign (but not after).